We partner with you to identify hidden value in your company and create incremental revenue by aligning your marketing, sales and finance organisation.
10% of annual revenue loss can be attributed to sales and marketing misalignment. Marketing is a revenue generating tool and should be applied as such. The primary goal of marketing should not be to grow your brand – while this will still happen intrinsically – it should be to drive notable revenue uplift and be proven to do so.
We can help you reposition your commercial organisation so that every ad dollar can be directly attributed to a revenue dollar in the form of a clean ROI number. Transforming marketing from a cost centre into a revenue driving one is an achievable goal and requires only commitment, buy-in and trust.
The benefits go beyond transparency – they allow for total confidence in budget allocation. They allow for scalability, knowing that it is being proven out in revenue. They allow for a reporting that makes sense to boards/shareholders – bottom line numbers.
The InVizible process begins with understanding your business and your needs thoroughly by listening to your leaders and team members. We sit with senior leaders and teams to understand and analyse their current commercial set-up and processes on a deep level. All relevant stakeholders are included in the process, e.g, CMOs, CFOs, CRO, Marketing, Sales, Data and CRM Teams.
An analysis is undertaken using methods developed over years of working with Enterprise, blue-chip clients, which is presented back to the leadership team.
After alignment and sign off, we take total responsibility for the subsequent project period by stating clear, measurable goals that both leadership and InVizible are accountable to. We can also oversee marketing optimisation utilising our seamless 360° digital marketing platform.
After alignment and sign off, we take complete responsibility for the subsequent project period by stating clear, measurable goals that both client leadership and InVizible are accountable to. We can also oversee marketing optimisation utilising our seamless 360° digital marketing platform. See our technology page for more information.
We primarily operate on a referral basis, however if you would like to enquire about a how we could help your business discover hidden value, please get in touch.
We operate by our principles of value creation and therefore do not charge for our initial consultation. This builds trust and gives both parties a sense of freedom and flexibility before engaging.
Headquartered in Dublin, we operate across European, Middle Eastern and US markets where we work with world-leading tech companies, influential start-ups and innovative B2B enterprises.
